Life insurance premiums on the rise

There have been a number of ways in which the life insurance industry has improved over the past year or two, as more consumers start to look into obtaining this type of coverage once again.

How can life insurers make people eager to buy coverage?

One of the biggest hurdles life insurance issuers have had to overcome in the past few years – and which they’ve only achieved to varying degrees – is the fact that people simply aren’t eager to buy such coverage these days, for any number of reasons.

Many middle class Americans do not own life insurance

With the economy improving since the recent recession, it is important for insurance companies to look toward areas of potential growth.  The middle class has always been a group that insurance companies targeted to gain new customers, but it seems as if the current uninsured or underinsured middle class offers further potential for growth based on a study recently completed by LIMRA.