Lewis & Ellis, LLC

Product Development

In the rapidly evolving and competitive insurance market, developing a distinctive and feasible product is a sophisticated task. At Lewis & Ellis, we offer unrivaled actuarial consulting services that encompass all aspects of new insurance product development. Our adept team of professionals combines years of experience and industry knowledge to provide you with a strategic partner in crafting groundbreaking products that cater to your specific market needs while diligently evaluating potential risks.

Comprehensive and Tailored Assistance in Insurance Product Design

Our proficient team is committed to aiding you in the design of your insurance product from its initial concept to its market launch. We work collaboratively with you to comprehend your unique needs, vision, and the intricacies of your target market. This understanding allows us to craft an insurance product that resonates deeply with your intended audience and stands out in the market. Whether it's health, life, casualty, or property insurance, our diverse experience and proficiency in insurance product design provide you with a competitive edge in the industry.

Strategic and Effective Pricing Models

Pricing plays a pivotal role in the successful introduction and adoption of a new insurance product. At Lewis & Ellis, our specialized team assists you in devising strategic pricing models that balance competitiveness and profitability. We consider a multitude of factors, including market trends, cost of risks, administrative costs, and customer demographics, to ensure the financial viability and sustainability of your new product.

Ensuring Compliance with Evolving Insurance Regulations

Navigating the complex maze of insurance regulations and requirements is critical to the success of any insurance product. Our expert team stays abreast of the latest changes and developments in insurance regulations, guiding you through every step of the compliance process. From crafting policy forms and contracts to obtaining necessary regulatory approvals, we meticulously address every detail. We assist you in maintaining transparency with policyholders and meeting stringent regulatory standards, ensuring the legal integrity and long-term success of your product.

Dynamic Market Analysis and Risk Evaluation

A deep understanding of market dynamics and a thorough risk evaluation are crucial components of successful insurance product development. Our team employs cutting-edge analytical tools and methodologies to provide you with detailed insights into market trends and potential risks. These insights equip you to make informed decisions, seize market opportunities, and mitigate risks, ensuring the optimal positioning of your product in the marketplace.



Consultants to Contact


“L&E's level of under-standing our products and how we would like for them to work has helped us streamline our new product implementation process significantly.”

-- Robert R. Johnson II Marketing Technology, Americo Financial Life and Annuity Insurance Company